World Environment Day 2013

Believe it or not, on this day, I will not be using my cynical tone and disappointed words. On the contrary, this time I anticipated a little and made some research online to see what is going on around me.

Today is World Environment Day 2013, and to my (positive) surprise much is actually going on.

With the motto "Think.Eat.Save", this year's WED invites everyone to reconsider your relation to food, to prevent food waste and food loss and thus reduce your footprint on an everyday basis. I like this approach so much: Not only you are what you eat, but I believe you are also what you waste.

What you cook, what you put on your plate, what you trash, all this has an obvious impact on the environment and on the others. The UN Environment Programme (UNEP) gives basic numbers that can help anyone understand where he/she stands, food-wise:

"If food is wasted, it means that all the resources and inputs used in the production of all the food are also lost. For example, it takes about 1,000 litres of water to produce 1 litre of milk and about 16,000 litres goes into a cow’s food to make a hamburger. The resulting greenhouse gas emissions from the cows themselves, and throughout the food supply chain, all end up in vain when we waste food"

This time I am extremely pleased to see that the topic is well covered in the news and corporate world. I am not sure the coffees and restaurants in JBR will address food production and waste in their daily menus; however newspapers pinpoints important aspects that deserve attention.

Pic: Khaleej Time

The Khaleej Times for instance reminds that "According to the UN Food and Agriculture Organisation (FAO), 1.3 billion tonnes of food is wasted every year. This is equivalent to the amount of food produced in the whole of sub-Saharan Africa."  Local authorities are also fully aware that tones of food are discarded during Ramadan, and that families should engage in the "3 Re" (Re-use, Reduce, Recycle) actively to promote more sustainable lifestyles. The message is here, the message is clear.

Dubai Municipality also engaged in a survey to try and collect information of its residents and estimate their
ecological footprint. I doubt the response rate was high, but the concept, the concern is worth mentioning.

More decided to launch new projects on this specific date:

The National puts forward The Goumbook-Gecostore, the "green connection" to purchase sustainable products online, from cosmetics to LED lamps.

AME Info goes for PTL Solar, "one of the region's leading solar energy solutions provider, brings a unique concept of going green with launching SOLCART, the first ever portable solar energy source powered by independent solar off-grid systems".

So yes, today, when I read all this, I have hope and I look forward to the next move.